Insights

This is what we think about building the best digital products

Use the future to change the present

We encounter the concept and methodology of Future Thinking, have you heard of it? It comes from the Design Thinking family

Photo of the author: Tatiana Barco Forero

Tatiana Barco Forero

From the why to the future

I know the common statement of falling in love with the problem, not the solution is so trite, but I want to talk about it and e

Photo of the author: Tatiana Barco Forero

Tatiana Barco Forero

Template e-commerce stores

I want to understand why it seems there are two options online when you start thinking about digital transformation

Photo of the author: Tatiana Barco Forero

Tatiana Barco Forero

Taking advantage of online discounts

dates like today or Black Friday where consumers buy massively to offer them a discount as they see it as a payment for choosing

Photo of the author: María Lucía Villegas

María Lucía Villegas

Innovation comes from within

I’ve thought about this a lot because we tend to adjust methodologies depending on the client and the context, but are we, colle

Photo of the author: María Lucía Villegas

María Lucía Villegas

Cena Axiacore 2018

Unas palabras sobre la felicidad que di a toda la empresa en la cena de cierre de año de axiacore en el 2018

Photo of the author: Camilo Nova

Camilo Nova

I read Good to Great by Jim Collins

I had a +6 hours flight to Sao Paulo where I planned to focus and read a book I had on my list for a long time: Good to Great

Photo of the author: Camilo Nova

Camilo Nova

Are 9 to 5 jobs over?

Some traditional office laws are just obsolete in our new ways of working and lifestyles in general.

Photo of the author: María Lucía Villegas

María Lucía Villegas

Emotion economy

When we’re making a customer journey map, we evaluate those negative and positive emotions customers are feeling. What's next?

Photo of the author: María Lucía Villegas

María Lucía Villegas

Unsatisfaction Acceptance

Why I am full of doubts and questions that make me feel hopeless when I read some new digital product coming out?

Photo of the author: Tatiana Barco Forero

Tatiana Barco Forero

Marketing’s Achilles's heel

There are many ways we’ve advanced with marketing and how companies sell themselves, but marketing has taken a dark turn.

Photo of the author: María Lucía Villegas

María Lucía Villegas