Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
We take this into account when creating digital strategies for our customers.
Some nerds want to know what's under the hood. We are the same kind.
Our AX3 Framework is a group of methodologies and tools, improved over the past 14 years with hundreds of projects. Here are some we use: