User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
This is used at Axiacore for every digital strategy we are working on. Increases the odds for a successful product.
Some nerds want to know what's under the hood. We are the same kind.
Our AX3 Framework is a group of methodologies and tools, improved over the past 14 years with hundreds of projects. Here are some we use: