Institutional viral campaign
Advertising campaign made by the Colombian Family Welfare Institute (ICBF, for its acronym in Spanish) seeking for encouraging people to share in social networks the children talents. The main objective is to generate a community around the #CampeónHechoEnCasa concept.
See video in spanish:
A visually attractive website was developed using the "parallax" technique, making possible to publish other people's stories by means of videos and images, and linking all these from the social networks. At a technological level, it had a high level-complexity in the graphics, since the animations and effects should be compatible in most of the browsers and devices.
In two weeks, due to the campaign launching, this website was published and the integration in the social networks, such as Twitter and Facebook, was carried out where the viral growth increased the visitors in a few hours. The trending topic #CampeónHechoEnCasa was achieved and finally, a topic of discussion between the users was generated.