How to bring good taste from the physical to the digital? Implementing a strategy designed by Axiacore to add value to customers that doubled leads in its first month of operation.
Zientte was born in Bogotá in 1985 as a sofa workshop recognized for its high quality and exclusive leathers, over the years it has become an international company that reflects design and lifestyle. In order to create a platform that meets the brand's standards, the most important step was to understand and get to know Zientte's clients, thus capturing the brand's values in a digital environment and providing the best purchase decision-making process to users.
Once we analyzed the clients and understood that Zientte manufactures custom furniture, we understood that this project would be the perfect option to complete the experience of sensations in the store, in what way? From the platform, users have the possibility to quote their favorites by filtering their products by material, upholstery and size, they can also schedule appointments in the store or at home to receive the best experts in interior decoration. We created an incredible model of gift lists, so that users who have one can share it with their friends and family and they have the possibility of making partial subscriptions to the list, they will also have the constant accompaniment of a Zientte expert.