Pre-Purchase, Purchase, and Post-Purchase are the three basic interactions of any customer with your brand. This is why is important to think of them and understand what is the value proposition or differentiation you are giving in each of these moments.
Introduced by Scott Galloway, a professor from NYU Stern. This is one of the best tools we have to increase the success rate of all our products.
Some nerds want to know what's under the hood. We are the same kind.
Our AX3 Framework is a group of methodologies and tools, improved over the past 14 years with hundreds of projects. Here are some we use: