This is what we think about building the best digital products

Spotify Wrapped or the best marketing campaign of our decade

A summary of the impact of using colorful themes to make personal data shareable and fun for business success purposes

María Lucía Villegas

Published Dec 01, 2022

How insurance companies have gained their consumers' trust

Insurance companies are now one of the biggest investors in technology, here's how we can learn from them.

María Lucía Villegas

Published Oct 13, 2022

Reusable digital identities

Allows allows users to generate and control their own digital identity without depending on a specific service provider

María Lucía Villegas

Published Sep 12, 2022

Will you ask your child to tell someone else you are homeless?

Homelessness is a big problem but also a great opportunity. Not many people can tell a great turnaround story like JP Dejoria

Camilo Nova

Published Sep 08, 2022

Focus Groups and A/B testing works

I want to share how proud I feel about two fintech companies that make all their product roadmap focused on their user needs.

Tatiana Barco Forero

Published Sep 07, 2022

The talent myth

The talent myth assumes that people make organizations smart. More often than not, it's the other way around.

Camilo Nova

Published Aug 26, 2022

August trend of the month: digital wallets

From fulfilling the unattended's needs to improving massive market experiences, digital wallets are here to stay.

María Lucía Villegas

Published Aug 17, 2022

Cultural change starts with action

How older generations perceive change and how can we encourage new (and maybe less toxic) work dynamics.

María Lucía Villegas

Published Jul 27, 2022

Hard Work vs Soft Work

The idea goes by people doing two types of work: hard and soft. When doing hard work, you might be working alone, fully focused

Camilo Nova

Published Jul 21, 2022

Why work as we know it should change now

The changes given to the pandemic and the new digital generations have led to a rethinking of the way of going to the office

María Lucia Villegas

Published Jul 20, 2022