Building a Strong Digital Core: The Key to Business Success
María Lucía Villegas
Strategy ConsultantIn today's digital age, companies must evolve rapidly to remain competitive. A key element in achieving this goal is building a strong digital core. This core is not simply a collection of technologies, but an integrated ecosystem that drives innovation, efficiency and business transformation.
What makes up a successful digital core?
- Cloud: The cloud provides the agility and scalability needed to adapt to changing market demands.
- Data and AI: Data is a company's most valuable asset. By combining it with artificial intelligence, valuable insights can be gained to make better decisions.
- Applications and Platforms: These are the tools that enable companies to efficiently deliver value to their customers.
- Security: Protecting data and systems is critical to ensure customer confidence and comply with regulations.
Principles for building a strong digital core:
To build a successful digital core, companies should follow these principles create a solid business case that demonstrates the return on investment (ROI) of digital transformation initiatives, dedicate resources to eliminate obsolete code and improve software quality, allocate a portion of the IT budget to emerging technologies such as generative artificial intelligence.
Companies that have built a strong digital core have experienced significant growth in revenue and profitability. Studies show that these companies have achieved a 60% increase in revenue and 40% increase in profitability.
Bottom line, a solid digital core is the foundation for a company's digital transformation. By integrating key components, following core principles and harnessing the power of cloud, data and AI, companies can achieve sustainable growth and differentiate themselves from their competitors.
Written by María Lucía Villegas
Lu provides expert guidance in shaping business strategies and achieving growth. Her analytical skills and industry insights help clients navigate challenges and capitalize on opportunities.