ChatGPT Just Created the Greatest Digital Transformation Window in Human History

Camilo Nova
CEOEvery few generations, humanity invents something that changes everything.
- The printing press made knowledge reproducible.
- The steam engine scaled manual labor.
- The internet dropped the cost of distribution to zero.
Now, we’re entering another historic transformation where ChatGPT and generative AI have opened a window of opportunity unlike any we’ve seen.
The biggest digital transformation opportunity in human history has just begun, and most people haven’t realized it yet.
A Brief History of Big Shifts
To understand how rare and valuable this moment is, we need to look back.
The Printing Press (1440s)
Before Gutenberg, knowledge was reserved for elites. After the printing press, books became accessible and cheap, literacy exploded, and the Renaissance ignited. It was the first time in history that ideas could spread faster than armies. The world didn’t just get smarter, ideas became more powerful than weapons.
The Industrial Revolution (1760s)
The steam engine replaced muscles with machines. It created new industries, new cities, and new ways of life. Muscle stopped being a signal for employability, and intelligence began to matter more than strength.
The Internet (1990s)
The web connected the world for free. Amazon, Google, and entire industries were born to become the most valuable companies in the world. A local business could reach global customers overnight and sell with e-commerce. The cost of distributing information dropped to zero.
From Warehouse Robots to AI
When you bring robots into a warehouse, you don’t just speed up shipping, you redesign the entire operation. Workflows change, layouts change, and human roles evolve. The company shifts its value proposition from “moving boxes” to “delivering outcomes.” It's a whole different business.
The same thing is now happening in offices.
Bringing ChatGPT into a company doesn’t just help people write faster emails; it changes fundamentally how the business generates value.
- A single person can now manage thousands of support tickets.
- Insights that once took weeks can now be surfaced in seconds.
- Entire workflows can be automated, coordinated, and optimized by software that thinks.
AI changes how you work, who does the work, and what even needs to be done.
It reframes your business model from the inside out.
Why This Shift Is Happening Faster
This isn’t just another wave of digital transformation. It’s more like a tsunami.
1. Speed of Adoption
ChatGPT reached 100 million users in two months. That’s faster than TikTok, Instagram, and the iPhone. Enterprises are already embedding GPT-4 into workflows across sales, legal, support, finance, and R&D.
2. Collapse of Software Costs
A decade ago, building custom software took hundreds of thousands of dollars and months. Today, it's tenfold the cost and weeks. This means small teams can now compete with giants and win.
According to McKinsey, generative AI could add up to $4.4 trillion annually to the global economy. More than the entire GDP of Germany, and enough to rank it as the fourth or fifth largest economy in the world if it were a country
3. Intelligence Becomes Infrastructure
In the past, only people had the ability to reason, write, and strategize. Everyone wanted to hire the smartest guy in the room. Now, those capabilities are programmable into software. Every company can have an AI that thinks in its context, answers in its tone, and executes on its behalf.
Being smart is hardly a good skill since a computer can do the same faster, cheaper, and reliably.
What It Means for Companies
1. You Need Your Own AI Strategy
You don’t need to wait for OpenAI or a venture-backed startup to build you a product. You can have your own. Each company is unique. Sales copilots, customer support bots, R&D assistants, internal dashboards, all running on your own data.
Your proprietary data becomes your competitive moat. The more context your AI has, the better it performs. This isn’t about using ChatGPT—it’s about making ChatGPT yours.
2. Delay is a Strategic Mistake
We’ve seen this before. Kodak had digital photography first, and shelved it. Blockbuster could’ve bought Netflix, and laughed at them. Nokia led the market, and the iPhone took them by surprise.
In every disruption, the winners aren’t the biggest. They’re the fastest.
The human species is defined by adaptability. The same is true for companies.
The Real Risk Is Inaction
Many business leaders are stuck in analysis paralysis. They’re unsure what to do, worried about making a decision, and waiting for the technology to be ready. It will be too late by then.
But while they wait, their competitors are already automating workflows, enhancing decisions, and talking about new business models.
It’s hard to pick a water bottle from the shelf when you’re staring at 20 brands.
But the problem isn’t choosing wrong—it’s not choosing at all.
Conclusion: Do Something Now
ChatGPT is not a toy. It’s not a trend. It’s the start of a new era—one where intelligence is scalable, creativity is enhanced, and the cost of innovation collapses.
Just as robots transformed warehouses, AI is about to transform every business model based on knowledge.
The opportunity window is open right now, but it won’t stay open forever. Soon, every company will be powered by AI, as today every company is powered by electricity. The only question is: what are you going to do about it?
Written by Camilo Nova

Software Engineer, Investor, CEO, and father of two. Camilo writes on the intersection of technology, design, and business.