How insurance companies have gained their consumers' trust

María Lucía Villegas

María Lucía Villegas


1 min read.

The past years have been essential for our era as a collective and individually. The pandemic, economic crisis, and many other events have made our behavior take a turn, for better or worse, every decision we make is influenced by the consequences of living in a historical moment.

Naturally, one of the drivers of our decision is the fear of the unknown and having realized that life as we know it can change in a matter of seconds. This is why one of the most important industries right now is the insurance industry. Not only because consumers have made it that way but also because the industry itself is listening to their users and offering a broad portfolio of solutions to our needs.

Inevitably most of those solutions are in the digital ecosystem. The insurance industry is now investing the most in technology to optimize highly specific processes and improve the general experience of their services, prioritizing simplifying requests and improving communication with the customer.

Insurance companies are a good example of a good strategy, they have listened to their consumers and invested resources in improving their lives. Most of the times the only thing consumers need is to feel their opinion matters, and this requires us to put efforts to communicate it does.

So when you’re creating a digital product strategy make sure to put your user first, and co-creating with them the best solution possible. That is what has made insurance companies reach over 7 billion dollars globally, and counting.

Get a monthly update from our CEO:

Learn about how we think:

Reusable digital identities

Allows allows users to generate and control their own digital identity without depending on a specific service provider

María Lucía Villegas

María Lucía Villegas

Published Sep 12, 2022

Will you ask your child to tell someone else you are homeless?

Homelessness is a big problem but also a great opportunity. Not many people can tell a great turnaround story like JP Dejoria

Camilo Nova

Camilo Nova

Published Sep 08, 2022

Focus Groups and A/B testing works

I want to share how proud I feel about two fintech companies that make all their product roadmap focused on their user needs.

Tatiana Barco Forero

Tatiana Barco Forero

Published Sep 07, 2022

Own your tech to own your destiny.

Let's Talk