Sell directly
Camilo Nova
CEOJohn and Maria started their fashion brand with high hopes of getting their designs and materials in front of an increasing audience on the Internet. As most people do, they started publishing their products on Amazon and getting an e-commerce template for a few dollars.
After months of investing in digital marketing and social media content, sales were taking off. They were busy with shipping orders and coming up with new products. All of a sudden, sales went down 90% just before the summer season. They had to stop doing their work to focus on finding out what went wrong.
After a simple search of their brand, they found many other vendors selling the same products at a cheaper price, tons of them. When looking at social media they found lookalike websites offering their products “at sale”, clearly scamming people and ruining their reputation.
No wonder why so many companies fail to sell their products online.
Selling directly gives you the control to decide how far you want to grow.
Written by Camilo Nova
As the Axiacore CEO, Camilo writes about the intersection of technology, design, and business. With a strategic mindset and a deep understanding of the industry, he is dedicated to helping companies grow.