Portfolio
Organizing the history of your home
55%
Increase in conversion rate for new registrations.
70%
Increase in brand recall.
We created a reliable and clear brand for a platform that centralizes all your home information in the cloud.
The Challenge
Homeowners in the United States accumulate documents, warranties, invoices, and records in physical folders or scattered emails. When they need something, it's chaos. Homeprint was created to solve that problem, but it needed a brand that inspired order, trust, and ease, without sounding too technical or too informal.
The challenge was to build an identity that spoke directly to ordinary homeowners and showed them that keeping track of their home didn't have to be complicated.
The challenge was to build an identity that spoke directly to ordinary homeowners and showed them that keeping track of their home didn't have to be complicated.
The Solution
We designed a brand that feels like home: approachable, organized, and trustworthy. We started by defining a clear positioning—“the digital space for your home”—which immediately communicates the platform’s practical value.
The visual identity was built using a soft color palette and accessible typography, conveying a sense of calm and clarity. The tone of voice avoids technical jargon, focusing instead on tangible benefits like “find everything about your home in one place.”
The visual identity was built using a soft color palette and accessible typography, conveying a sense of calm and clarity. The tone of voice avoids technical jargon, focusing instead on tangible benefits like “find everything about your home in one place.”
Gallery
