Digital Branding
Brands built for the digital world, not for print.
A strong digital brand turns a functional product into a memorable asset. It converts faster, lowers acquisition costs, and grows in value over time. But not all branding achieves that. Only the kind that’s born digital.
At Axiacore, we don’t design printed banners or billboards. We design for screens, interfaces, and digital campaigns. We’re not competing with traditional branding studios. We do something different: 100% digital branding, from strategy to deliverables.
Why branding matters
| Reason | What happens without it | Payoff when you have it |
|---|---|---|
| First-glance trust | Prospects see yet another generic app and bounce. | Branded visuals signal credibility in seconds, boosting sign-ups and demos. |
| User recall | Users forget the product name, confuse it with look-alikes. | Distinct colour, voice, and icon trigger instant recognition and return visits. |
| Differentiation in crowded markets | Competes only on features (which competitors copy fast). | Clear story + visual system make “why us” obvious—even when features feel similar. |
| Brand Strategy | Not Included | Not Included |
| Consistent UX across platforms | Mobile, web, and emails feel stitched together. | Unified guidelines keep every touchpoint on-brand, lowering design and dev re-work. |
| Efficient growth marketing | Every ad or landing page starts from scratch; AB tests are noisy. | Brand kit speeds creative production and strengthens signal in paid/social channels. |
| Higher valuation / exit readiness | Investors assume “design debt” that will need fixing. | Polished brand reduces perceived risk and bumps perceived multiple. |
| Team alignment | Designers improvise, engineers pick random fonts; meetings spiral on colour choices. | One agreed-upon manual kills bikeshedding and frees the team to ship features. |
What we do differently
Most branding studios still design as if the brand will be printed. We design as if the brand will live on Instagram, YouTube, TikTok, and your own app or web.
Logo Application
Mockups
Deliverables
Branding packages
| Feature | Lite | Pro Most popular |
|---|---|---|
| Research | Brief | Exploration Workshop (audience, archetype, brief) |
| Concepts | 2 options presented | 2 options presented |
| Brand Manual | Safe area, colours, fonts, misuse examples | Lite + external applications |
| Brand Strategy | Not Included | Brand expression & archetype guidelines |
| Vector Logo Files | Illustrator + SVG | Illustrator + SVG |
| Brand Book | PDF File | PDF File |
| Delivery | 2 weeks | 3 weeks |
| COP Price | $8,900,000 | $12,900,000 |
| USD Price | $5,000 | $8,000 |
Our Strategic Approach
“We build digital brands that stand the test of time, based on strategic design principles validated by Harvard Business Review.” Source: How to Build a Digital Brand That Lasts – HBR
We apply proven brand strategy frameworks to ensure long-lasting digital brands:
- Clear purpose: the brand clearly states what it does and why it matters.
- Visual and verbal consistency: across every digital touchpoint.
- Adaptability: designed for multiple formats and platforms.