From the why to the future

I know the common statement of falling in love with the problem, not the solution is so trite, but I want to talk about it and explain why it is true. As people behind the idea, the strategy, or the business, we need to understand, and even live the problem/necessity to always assure it is being solved through the solution. Every iteration, roadmap decision, vision, and change made needs to be focused exclusively on solving the problem, not making the solution more attractive.

Sometimes in our work, clients that are not so experienced in the creation of new products or services, especially in a new ecosystem, take big trouble watching out for the compliance of the principle objective (the problem’s resolution) and focus on the investment result. Here is when we see the typical example of focusing on the solution and not on the why, creating insatiable expectations, and making roadmap decisions based on what can bring more money.

Clients, trust us! We have created a solution for a real need of your customers and operation, the strategy behind our products is only centered on the problem you bring us in the first place, and we had analyzed, researched, and define the how might we best resolve it.

Some tips for having the problem resolution present on the scalability of the product is asking why to take a decisión, what is the purpose, and in what way it makes better the solution. If the answer is subjective, a copy from the competitors, or a function that could “attract more users”, they shouldn’t be implemented. But if the answers are supported by data, are focused on the need, and provide a better solution, go ahead.