Blog

The Entertainment Era

CN Camilo Nova Camilo Nova

Camilo Nova

CEO
2 min read.

Everything has to be entertainment before it deserves attention.

If an activity does not give us a quick dopamine kick, we treat it like it is not worth doing.

I was thinking about this when I saw people quitting their jobs because “it is not fun anymore.”

I truly do not understand that.

You do not work to be entertained. You work to serve someone else. That is the whole point. Work is not mainly about your mood, your vibe, or whether the day feels exciting enough. It is about the people you create value for. That is why you get paid.

When you want to be entertained, you are the one paying. You buy the movie ticket. You pay for the concert. You are the one paying customer.

Yet, somewhere along the way, our expectations shifted. We began to expect other people to pay us and entertain us at the same time. That is a very strange deal.

We got so used to cheap, fast entertainment that we now expect everything to work the same way: work, school, relationships, fitness, faith, friendships, even family.

If it does not reward us quickly, we discard it.

No entertainment at work, then I quit.

No entertainment at school, then I won’t learn.

No entertainment in dating, then I would rather be single.

No entertainment in reading, then I don’t read.

We are measuring serious things by the standards of entertainment.

Work is not supposed to feel like Netflix.

School is not supposed to feel like Disneyland.

A relationship is not supposed to feel like an Instagram reel.

Anything worth doing has long stretches where nothing exciting happens. You repeat. You practice. You get corrected. You get bored. You keep going. That is how skill, trust, discipline, and character are built.

The other day, I was taking my kid to school, and from the way he talked about it, it did not sound like school. It sounded like an entertainment experience.

Every day needed a theme, a surprise, a reward, a game, a special activity.

I get it. Kids need joy. Learning should not be miserable. But school should also be a training ground. A place where you learn to focus, struggle, try again, sit with difficulty, and become harder to distract.

Instead of building resilience, we are building people who expect life to constantly stimulate them.

Then we act surprised when they get bored quickly, quit easily, and feel empty when nothing is happening.

We have conditioned ourselves to expect entertainment from everything we do.

But the most important parts of life are not entertaining at all.

They are meaningful.

That is the difference we are losing.

In Gladiator, after Maximus kills his opponents in the arena, he turns to the crowd and shouts, “Are you not entertained?”

That was supposed to expose the sickness of the crowd.

Somehow, we turned it into a life philosophy.


Written by Camilo Nova

CN Camilo Nova Camilo Nova

Axiacore CEO. Camilo writes thoughts about the intersection between business, technology, and philosophy

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