Consultancy, Studio or Agency

The terms consultancy, studio, and agency are often used to describe different software development companies, each with its own focus and approach. Here are the distinctions:

Consultancy

• Focus: Providing expert advice and strategic guidance.
• Services: Consultancies primarily offer services such as project management, business analysis, technology strategy, and process improvement. They might also offer software development, but it’s often within the context of solving broader business problems.
• Client Relationship: Consultancies often work closely with clients to understand their business needs and provide tailored solutions. They may engage in long-term projects or provide ongoing advisory services.
• Examples: McKinsey, Bain, Accenture.

Studio

• Focus: Creative and innovative software development.
• Services: Studios focus on designing and building unique and often high-quality software products. This can include app development, web development, UX/UI design, and other creative aspects of software development.
• Client Relationship: Studios typically work on specific projects with a defined scope, often producing visually appealing and user-centric solutions. They might take on projects from concept to completion, emphasizing the artistic and user experience elements.
• Examples: Axiacore, IDEO, ThoughtBot.

Agency

• Focus: Providing various digital and marketing services.
• Services: Agencies often offer a broad spectrum of services including web and app development, digital marketing, branding, SEO, and advertising. They tend to be more marketing and promotion-oriented compared to consultancies or studios.
• Client Relationship: Agencies often work with clients on various campaigns and projects, providing comprehensive solutions that include both development and marketing elements. They might work on shorter-term projects or ongoing retainer arrangements.
• Examples: Wieden+Kennedy, Razorfish, R/GA.

Summary

• Consultancy: Expert advice and strategic guidance, often with a broad business focus.
• Studio: Creative and innovative software development with a focus on design and user experience.
• Agency: Comprehensive digital and marketing services, combining development with promotional strategies.

Depending on your goals you can pick which type of company you need.