Custom E-commerce
Stop renting your best customers from delivery platforms.
Marketplaces are useful while you are growing. At scale, the commission becomes a tax on every transaction, and the customer relationship stays outside your company.
The math changes when volume grows.
Uber Eats publishes marketplace fees up to 30%. DoorDash lists delivery commission plans at 15%, 25%, and 30%. Rappi says its restaurant commission varies by country and is charged on each sale.
A $1.2M year can send $300,000 to the platform.
At a 25% marketplace commission, $1.2M in annual delivery or online sales becomes $300,000 in fees before you count promotions, ads, menu discounts, packaging, or the cost of serving the order.
A custom e-commerce platform with Axiacore usually starts around $50,000 and can reach $150,000, depending on integrations, operations, and feature depth.
Annual directable sales
$600K
$150K in annual commissions at 25%.
Annual directable sales
$1.2M
$300K in annual commissions at 25%.
Annual directable sales
$2.4M
$600K in annual commissions at 25%.
When does it pay back?
| Commission rate | $50K build | $100K build | $150K build |
|---|---|---|---|
| 15% | $333K in sales | $667K in sales | $1M in sales |
| 25% | $200K in sales | $400K in sales | $600K in sales |
| 30% | $167K in sales | $333K in sales | $500K in sales |
Break-even compares build investment against marketplace commissions avoided. Payment processing, hosting, support, delivery operations, and marketing still need to be modeled for your business.
More than cheaper transactions.
Own the customer relationship
Accounts, order history, preferences, support history, consent, and reactivation campaigns belong to your company.
Build loyalty around your business
Points, subscriptions, gift cards, memberships, bundles, referrals, and customer tiers can match how your customers actually buy.
Create exclusive features
Corporate ordering, scheduled delivery, recurring orders, custom menus by location, wholesale pricing, and special availability windows.
Make operations visible
Dashboards for sales, customer cohorts, conversion, fulfillment time, cancellations, refunds, and product performance.
Our vision for e-commerce and AI
AI will make buying feel less like filling forms and more like being understood.
The next e-commerce advantage will not be another checkout button. It will be a system that knows the customer, remembers context, and helps people buy faster without forcing them to repeat themselves.
Level 1
Eliminate web forms
A customer should be able to send a product URL to their agent and let it fill payment and shipping details, then return with the confirmation.
Level 2
Search by situation
People will stop searching by blunt keywords and start describing needs: weather, taste, size, durability, delivery timing, and budget.
Level 3
Remember the customer
The system should know preferences from previous purchases and conversations, so every recommendation already reflects taste, constraints, and loyalty status.
Level 4
Delegate the work
For repeat purchases, the customer should set the goal and budget while the system handles search, evaluation, trade-offs, and checkout.
Level 5
Anticipate demand
The strongest systems will know calendars, habits, stock, and timing well enough to prepare the next order before the customer has to ask.
This only works when the e-commerce platform owns the customer relationship. If the order, conversation, and preference data live in a marketplace, your AI strategy depends on someone else's interface.
A custom e-commerce system gives you the foundation to build agent-ready commerce: structured products, customer memory, business rules, integrations, and the freedom to create buying experiences competitors cannot copy from a template.
Built around your internal systems.
POS and inventory
Sync menus, prices, stock, store availability, modifiers, tax rules, and order status.
CRM and marketing
Send customer events to your CRM, email, SMS, analytics, and customer data platform.
Payments and accounting
Connect payment gateways, refunds, invoices, payouts, reconciliation, and finance reports.
Delivery and fulfillment
Use your fleet, delivery partners, pickup, curbside, dispatch rules, or hybrid operations by zone.
Business intelligence
Turn orders into clean data for decisions about pricing, menu design, locations, and retention.
Admin tools
Give operations, marketing, support, and finance the controls they need without waiting for platform changes.
Your platform should become an asset, not another annual leak.
We design and build custom e-commerce systems for companies that already have demand and need control: restaurant groups, retailers, distributors, subscription businesses, and teams with complex operations behind every order.
The goal is simple: move repeat customers to your direct channel, keep the data, improve loyalty, and use marketplaces as acquisition channels instead of your only digital storefront.
Talk to Axiacore