Demand grows for cybersecurity services

PJ Pablo Josué Martínez Pablo Josué Martínez

Pablo Josué Martínez

Public Relations Specialist
2 min read.

The lack of high-performance platforms and the still low investment in cybersecurity services could have devastating effects on the global economy. According to industry studies, the damages associated with cybercrime in 2021 could exceed US $ 6 trillion, the equivalent of the GDP of the third-largest economy in the world.

The increase in telecommuting, e-commerce, and digital entertainment opened the door to be more easily victims of a cyberattack. Or at least that is how it has been detected by the FBI, that during 2021 reported a 400% growth in the number of complaints about cyber attacks.

Impact of cybercrime in the world

According to Izumi Nakamitsu, a United Nations Under-Secretary-General of Disarmament Affairs, the number of cybercrimes has grown by 600% during the last year in the world. It is no coincidence, according to Tanium, that 90% of companies have experienced an increase in cyberattacks during the COVID-19 health emergency.

Among the most frequent types of violations are Phishing, Spoofing, and Pharming. Which, in most cases, cybercriminals use to capture personal data and spread malware on corporate networks. This situation, also compromising the financial statements of the companies, has affected customer confidence. According to ESET, 56% of internet users do not believe that their personal information is protected when interacting with any digital platform.

According to Camilo Nova, CEO of Axiacore, an expert technology company in strategy, design, and development of digital products, “even though 40% of the organizations that suffer this violation pay to restore the information, 15% never recover it in its entirety. Much less the associated cost generated by the violation of their systems ”.

Although these types of attacks, in most cases, pursue the seizure of information to claim financial ransoms, the impact on companies can also be in their operational and legal areas.

For this, it is essential to look after a digital product after implementation. “A risk control team backs the digital platforms that we create. It cares for the updates, infrastructure, and improvements without which it would be impossible to maintain a reliable, secure, and functional digital product ”, added Nova.

How to protect your company from cyberattacks

The pandemic led most organizations to rethink their business units and work methodologies. Changes that would arrive in years were accelerated and gave the technology a leading role.

While all this was happening, the growth of e-commerce and digital consumption, unfortunately, also triggered attacks by cybercriminals. These attackers increasingly sophisticated techniques and increased their criminal networks to such an extent that even the big companies were also victims.

"It is important that companies constantly analyze technological threats, include business intelligence plans, and hire a trained human resource to protect it against any cybercrime", commented the CEO of Axiacore.

Faced with a panorama of digital transactions growth and companies that perceive the optimization attributes of their internal processes using technology, it is urgent to include cybersecurity as one of the strategic pillars to be sustainable in the long term.

All risks are preventable, and this is no stranger when we talk about cybersecurity. Companies must be aware that, as critical as ensuring sustainability through their sales and income, preventing and anticipating any vulnerability is too a priority.

This type of crime not only affects the organization's economy. It also disturbs the reputation of companies, as it calls into question their ability to operate and protect users' data who once relied on their services.

We are in a scenario where investing in data protection strategies and high-performance tailored platforms go from being an option to a staple resource for the different productive sectors.


Written by Pablo Josué Martínez

PJ Pablo Josué Martínez Pablo Josué Martínez

Pablo manages and enhances the company’s public image through strategic communication and media relations. His expertise in crafting compelling narratives and managing stakeholder relationships drives positive brand perception and visibility.

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