Emotion economy
When we’re making a customer journey map, we evaluate those negative and positive emotions customers are feeling. What's next?
María Lucía Villegas
Reducing mistrust when buying online clothes
We tend to search, understand and analyze big problems of communities and processes, thinking here is where the gold is....
Tatiana Barco Forero
Overcoming coexisting barriers in diverse teams
One of the most difficult things about being in a work environment is accepting that not everyone thinks like you.
María Lucía Villegas
Unsatisfaction Acceptance
Why I am full of doubts and questions that make me feel hopeless when I read some new digital product coming out?
Tatiana Barco Forero
Marketing’s Achilles's heel
There are many ways we’ve advanced with marketing and how companies sell themselves, but marketing has taken a dark turn.
María Lucía Villegas
Shark Mindset and other myths killing young entrepreneurs
There isn’t one key to success, there are multiple variables that together lead entrepreneurs to certain paths.
María Lucía Villegas
Don't have online sales if you don't have the operations to support it
Being a product and digital business strategist, we established three critical aspects of a great e-commerce CX.
Tatiana Barco Forero
Implementing the best omnichannel experience
Omnichannel is preferred by consumers because it gives them convenience and allows a more personalized experience.
María Lucía Villegas
We owe our customers the best experience
People who consume our products are the ones that keep our businesses alive, why wouldn’t we put our best efforts into CX?
María Lucía Villegas
Axiacore Records Its First Review on Clutch
We are thrilled to share that we have recorded our first review on Clutch and it has a five-star rating.
Camilo Nova
The fake love for apps
To make an app or a web app? Usually, this question is brought to the table every time we explain to our clients our work.
Tatiana Barco Forero
E-commerce isn’t exclusive to B2C businesses
When we think of an e-commerce business, generally we think of a website where the end-user buys something online.
María Lucía Villegas
How long should you wait to update your digital tools?
If the company’s digital transformation is successful in at least the first phase, the next question always is, and now, what?
María Lucía Villegas
Culture is the real driver of digital transformation
We believe people are the true drivers of technology. Here are some lessons on how to implement a human-centered DT strategy.
María Lucía Villegas
Walk Slowly, but Never Backward
Here is a short story from the book Atomic Habits by James Clear. Makes an excellent point about making little vs big progress
Camilo Nova
Data for the restaurant sector
Here are some relevant data on the delivery market that could help you make the decision on what strategy to implement to have a
Tatiana Barco Forero
Innovation Personalities
There are two types of personalities of innovators, and the key to have a fully creative and innovative nature is to have an equ
Tatiana Barco Forero
Let’s take the pressure off innovating
The popularization of the term “innovation” has elevated our expectations on both, how we consume and how we offer products
María Lucía Villegas
Identify your early adopters
If you are asking yourself, who are those early adopters? where can you find them? Well, here are some of the actions we suggest
Tatiana Barco Forero
You get what you pay for
We don't pay much attention to the quality of the things we get until we lose time or money with them.
Camilo Nova