Insights

This is what we think about building the best digital products

You get what you pay for

We don't pay much attention to the quality of the things we get until we lose time or money with them.

Photo of the author: Camilo Nova

Camilo Nova

Taking software for granted

Building great tools take a lot of effort, many people, and tons of small iterations to make it better.

Photo of the author: Camilo Nova

Camilo Nova

Being a leader in the unknown

How difficult is it to have an emotional and professional balance when making 180ª decisions for your business and your life?

Photo of the author: Tatiana Barco Forero

Tatiana Barco Forero

Freemium To Premium

Many of our clients and entrepreneurs have shared us their fear of creating a business model where the most relevant incentive

Photo of the author: Tatiana Barco Forero

Tatiana Barco Forero

The perfect CX strategy

According to PwC, one in three previously loyal customers will leave a brand after just one bad experience

Photo of the author: María Lucía Villegas

María Lucía Villegas

#TEDI2021 ¿Qué nos llevamos?

Estas son las enseñanzas y conclusiones que nos deja la segunda edición de Tertula Digital 2021.

Photo of the author: María Lucía Villegas

María Lucía Villegas