How can I create a website that works?

Photo of the author: Johan Bernal N.

Johan Bernal N.


3 min read.

The rise of digitalization has led companies and entrepreneurs to consider migrating their processes to digital platforms which they can continue their work virtually, adapting to the evolution of the world.

According to figures from Live Stats, as of August 2021, there are 1.88 billion accessible websites. And the growth of these in recent years has been exponential and is due to an increasingly noticeable and standardized digital culture globally.

The trend is maintaining its constant growth. So the most relevant issue, when you think about creating a web platform, is to develop a site that has valuable content and which be designed to meet a specific need, and that is also useful, intuitive, and facilitates the user experience.

For this reason, today exist specialized companies in digital projects development, these are responsible for prioritizing the "due process" of creation through a strategy that has components of innovation and UX / UI, to meet the necessary parameters to be profitable and successful.

If you have a venture, a company, or if you are thinking of starting to sell in the digital world or digitize your processes, here is what you should consider creating a website that works:

-Idea, purpose, and function:

The first thing you need to think about is deciding the main purpose and function your new website will have. Here are some of the most popular types of sites that exist today:

Ecommerce: online stores are one of the most visited types of sites today. Here you can sell both digital and physical products to users worldwide (which would not be so simple with a physical store).

Blogs: these allow you to provide your opinion or information covering a wide variety of topics, blogs can be either a business (e.g. affiliates, reviews, specialized blogs) or a leisure activity (travel, food, music, books) that you can capitalize on.

Educational websites: If you know a lot about a subject, why not create your digital courses? If teaching and sharing knowledge is your thing, create an educational website that allows you to position yourself as an expert in the niche.

Portfolio sites: a website to offer your professional services and show to the community what you do can help position you in the digital world.


The second thing you should think about is the domain or URL since this must be congruent with the profile of your project, and also, it must be short, specific, and adapted according to the raison d'être of your business.

Once you decide on your domain and as long as it is available, you can buy the exclusivity of it through hosting.

Here are some websites where you can buy hosting:




-Web design:

Once you are clear about the information you want to communicate and what you need to show, you must think about the most appropriate way for users to see it. So at this point, it is necessary to think about the design that your website will have.

There are clear concepts that you must prioritize at this point as user experience, interface design, color palette, typography, among others; which are parameters and variables that function as "tools" with which you can communicate your content correctly.

To take care of all these concepts, the most pertinent thing to do is to look for a specialized business, that can develop just what you need, taking into account your brand, your objectives, and what your customers want.


Once your web platform is online, the ideal is you can feed it with valuable content for your digital community, so training to use it is a transcendental point. So once you get it, you should ask it to teach you how to manage and create content, whether galleries, blogs, product catalogs, or whatever you need to promote or offer through it.

When you have these points settled, you are ready to have a website that works. So if you need a technological ally to carry it out, click on the following image to help you with a free personalized consultancy:

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