Blog

Our ideas and how we think

Let’s take the pressure off innovating

The popularization of the term “innovation” has elevated our expectations on both, how we consume and how we offer products

María Lucía Villegas

Strategy Consultant

Identify your early adopters

If you are asking yourself, who are those early adopters? where can you find them? Well, here are some of the actions we suggest

Tatiana Barco

Strategy Consultant

You get what you pay for

We don't pay much attention to the quality of the things we get until we lose time or money with them.

Camilo Nova

CEO

Taking software for granted

Building great tools take a lot of effort, many people, and tons of small iterations to make it better.

Camilo Nova

CEO

Are you procrastinating? Or just a regular company worker?

Have you ever found yourself at the end of the day and without any tasks fully completed? I certainly have.

María Lucía Villegas

Strategy Consultant

Preventing business failure in the future

Do you ever think of the users of the future? It gets scary just having the thought of the success of my business in ten years

Tatiana Barco

Strategy Consultant

Being a leader in the unknown

How difficult is it to have an emotional and professional balance when making 180ª decisions for your business and your life?

Tatiana Barco

Strategy Consultant

Freemium To Premium

Many of our clients and entrepreneurs have shared us their fear of creating a business model where the most relevant incentive

Tatiana Barco

Strategy Consultant

Individual accountability for remote companies

You might have this problem too. I was feeling frustrated for being distracted easily and not getting work done.

Camilo Nova

CEO

Consumers vs. Tech Companies in the fight against climate change

The responsibility of climate change reduction shouldn’t be pinned up to consumers

María Lucía Villegas

Strategy Consultant

The perfect CX strategy

According to PwC, one in three previously loyal customers will leave a brand after just one bad experience

María Lucía Villegas

Strategy Consultant

Powering R&D with cloud-based ecosystems

Cloud-based ecosystems encourage and facilitate collaborations in which companies can exchange data in order to optimize resourc

María Lucía Villegas

Strategy Consultant

How the manufacturing industry reduced risks by digitalizing

Those companies that were already one step ahead, technologically speaking, were the ones less affected by the sudden changes.

María Lucía Villegas

Strategy Consultant

The important role of doubt when prototyping

The best innovators use moments of doubt to push themselves to be better. You can do it too.

María Lucía Villegas

Strategy Consultant

Why diversifying should be part of your business strategy

STEM industry is still stereotypically known to be a male industry. This and many other factors keep us from diversifying in gen

María Lucía Villegas

Strategy Consultant

Digital communities and their impact on the digital ecosystem

Where digital communities started, where they are now, why they’re growing so fast, and what strategies brands can adopt.

María Lucía Villegas

Strategy Consultant

5 reasons why you should invest in digital security

Trends, figures, actions, and consequences on investment in cybersecurity.

Johan Bernal

Marketing Specialist

Social media will be your best strategic partner in 2022

Find out how platforms have turned into communication channels for brands.

María Lucía Villegas

Strategy Consultant

7 reasons why you need a Risk Control System in your digital platform

Business cybersecurity has become one of the most priority issues in this new digital era.

Johan Bernal

Marketing Specialist

How to align my team with a business transformation?

Benefits of aligning your team in a digital corporate strategy

Johan Bernal

Marketing Specialist

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