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Our ideas and how we think

Unsatisfaction Acceptance

Why I am full of doubts and questions that make me feel hopeless when I read some new digital product coming out?

Tatiana Barco

Strategy Consultant

Marketing’s Achilles's heel

There are many ways we’ve advanced with marketing and how companies sell themselves, but marketing has taken a dark turn.

María Lucía Villegas

Strategy Consultant

Shark Mindset and other myths killing young entrepreneurs

There isn’t one key to success, there are multiple variables that together lead entrepreneurs to certain paths.

María Lucía Villegas

Strategy Consultant

Don't have online sales if you don't have the operations to support it

Being a product and digital business strategist, we established three critical aspects of a great e-commerce CX.

Tatiana Barco

Strategy Consultant

Implementing the best omnichannel experience

Omnichannel is preferred by consumers because it gives them convenience and allows a more personalized experience.

María Lucía Villegas

Strategy Consultant

We owe our customers the best experience

People who consume our products are the ones that keep our businesses alive, why wouldn’t we put our best efforts into CX?

María Lucía Villegas

Strategy Consultant

Axiacore Records Its First Review on Clutch

We are thrilled to share that we have recorded our first review on Clutch and it has a five-star rating.

Camilo Nova

CEO

The fake love for apps

To make an app or a web app? Usually, this question is brought to the table every time we explain to our clients our work.

Tatiana Barco

Strategy Consultant

E-commerce isn’t exclusive to B2C businesses

When we think of an e-commerce business, generally we think of a website where the end-user buys something online.

María Lucía Villegas

Strategy Consultant

How long should you wait to update your digital tools?

If the company’s digital transformation is successful in at least the first phase, the next question always is, and now, what?

María Lucía Villegas

Strategy Consultant

Culture is the real driver of digital transformation

We believe people are the true drivers of technology. Here are some lessons on how to implement a human-centered DT strategy.

María Lucía Villegas

Strategy Consultant

Walk Slowly, but Never Backward

Here is a short story from the book Atomic Habits by James Clear. Makes an excellent point about making little vs big progress

Camilo Nova

CEO

Data for the restaurant sector

Here are some relevant data on the delivery market that could help you make the decision on what strategy to implement to have a

Tatiana Barco

Strategy Consultant

Innovation Personalities

There are two types of personalities of innovators, and the key to have a fully creative and innovative nature is to have an equ

Tatiana Barco

Strategy Consultant

Let’s take the pressure off innovating

The popularization of the term “innovation” has elevated our expectations on both, how we consume and how we offer products

María Lucía Villegas

Strategy Consultant

Identify your early adopters

If you are asking yourself, who are those early adopters? where can you find them? Well, here are some of the actions we suggest

Tatiana Barco

Strategy Consultant

You get what you pay for

We don't pay much attention to the quality of the things we get until we lose time or money with them.

Camilo Nova

CEO

Taking software for granted

Building great tools take a lot of effort, many people, and tons of small iterations to make it better.

Camilo Nova

CEO

Are you procrastinating? Or just a regular company worker?

Have you ever found yourself at the end of the day and without any tasks fully completed? I certainly have.

María Lucía Villegas

Strategy Consultant

Preventing business failure in the future

Do you ever think of the users of the future? It gets scary just having the thought of the success of my business in ten years

Tatiana Barco

Strategy Consultant

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