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Our ideas and how we think

Custom software or software as a service

I was playing with this new website where you can make arguments about a topic, and it took me by surprise.

Camilo Nova

CEO

64% of consumers are looking for multi-store e-commerces

Every year we research tech trends and digital behavior trends to make sure that every single one of our products is up to date.

María Lucía Villegas

Strategy Consultant

Conquering omnichannel and hybrid experiences

Why owning your own technology is a critical factor to have a successful omnichannel experience and how to start.

María Lucía Villegas

Strategy Consultant

Slow Dance

Here is a poem I read. I'm sure you'll like it. Busy people like you and me think time is not enough.

Camilo Nova

CEO

Beware of the internet

The depths of the internet can control your company success, prepare yourself for whatever it has in stock for you..

María Lucía Villegas

Strategy Consultant

Green technology: startup edition

Three green technology startups you can review if you're interested in innovative sustainable solutions for every kind of user.

María Lucía Villegas

Strategy Consultant

We are drowning in information while starving for wisdom

Right now there is so much information available, so getting the one you want is increasingly difficult.

Camilo Nova

CEO

How AI is changing digital experiences

With users becoming more familiar with AI, the digital experience world is changing around a more educated market.

María Lucía Villegas

Strategy Consultant

Spotify Wrapped or the best marketing campaign of our decade

A summary of the impact of using colorful themes to make personal data shareable and fun for business success purposes

María Lucía Villegas

Strategy Consultant

How insurance companies have gained their consumers' trust

Insurance companies are now one of the biggest investors in technology, here's how we can learn from them.

María Lucía Villegas

Strategy Consultant

Reusable digital identities

Allows allows users to generate and control their own digital identity without depending on a specific service provider

María Lucía Villegas

Strategy Consultant

Will you ask your child to tell someone else you are homeless?

Homelessness is a big problem but also a great opportunity. Not many people can tell a great turnaround story like JP Dejoria

Camilo Nova

CEO

Focus Groups and A/B testing works

I want to share how proud I feel about two fintech companies that make all their product roadmap focused on their user needs.

Tatiana Barco

Strategy Consultant

The talent myth

The talent myth assumes that people make organizations smart. More often than not, it's the other way around.

Camilo Nova

CEO

August trend of the month: digital wallets

From fulfilling the unattended's needs to improving massive market experiences, digital wallets are here to stay.

María Lucía Villegas

Strategy Consultant

Cultural change starts with action

How older generations perceive change and how can we encourage new (and maybe less toxic) work dynamics.

María Lucía Villegas

Strategy Consultant

Hard Work vs Soft Work

The idea goes by people doing two types of work: hard and soft. When doing hard work, you might be working alone, fully focused

Camilo Nova

CEO

Why work as we know it should change now

The changes given to the pandemic and the new digital generations have led to a rethinking of the way of going to the office

María Lucía Villegas

Strategy Consultant

Social skills on future digital scenarios

A methodology where you can plan different scenarios and plan users' behaviours influenced by their context

Tatiana Barco

Strategy Consultant

The line between productivity and overworking

What extent should we be productive and not become overworked? know some tips that will allow you to set limits

María Lucía Villegas

Strategy Consultant

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